Guests Can Order from Nine Restaurants in One Easy, Contactless Transaction:
Guests at RDU can now order meals and coffee for pickup at a first-of-its-kind virtual food hall, also known as a ghost kitchen, in Terminal 2. The getREEF Virtual Food Hall features nine popular brands including fast-growing international favorites such as Krispy Rice, 800 Degrees Pizza, Pei Wei, Xochimex Cantina Grill, Zinburger, and Rebel Wings, as well as local concepts Beyú Caffé, Hubb Kitchen and American Meltdown.
“RDU’s ghost kitchen may finally end the dilemma of every family member wanting to eat somewhere different by letting them mix and match orders in one easy, contactless transaction,” said Michael Landguth, president and CEO of the Raleigh-Durham Airport Authority. “The kitchen meets two of RDU’s top goals by giving guests a wide range of dining options and leveraging cutting-edge technology to improve their experience at the airport.”
Customers can place and pay for their orders on their mobile devices or directly at kiosks located in Terminal 2 near Gate C9. Customers receive real-time text updates on the status of their orders, which are picked up in specially-marked lockers near the kiosks, using unique codes sent directly to the their mobile device.
“REEF’s first-ever virtual food hall brings dramatic innovation to the future of airport dining by giving travelers unprecedented variety and convenience,” said Valentina Ellison, senior vice president of REEF Kitchens. “We look forward to continuing to work with RDU as we serve delicious meals to travelers and continue to pioneer the future of the ghost kitchen industry.”
Travelers will be able to mix and match food from any of the restaurants in the same transaction for greater variety and convenience when dining on the fly. The food hall creates efficiencies by reducing the need for front-of-house staff and operating one shared kitchen. Delivery will begin later this summer to guests on the Terminal 2 concourse, providing additional convenience for travelers waiting for their flight.
The getREEF Virtual Food Hall is operated by REEF and its Airport Concession Disadvantaged Business Enterprise partner, HUBB Kitchens, led by Jason Johnson.